KMG’s Addressable Geo-Fencing brings to advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.

Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.

To use Addressable Geo-Fencing, advertisers upload up to 1 million street addresses into our platform. Those street addresses are then automatically converted into geo-fences that conform to the plat lines of each address. Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads. Additional data targeting overlays can also be applied.

Any business that has access to physical address lists where address-level targeting is valuable, such as:

• Utility Providers – Cable, Internet, Electric, etc.
• Auto Industry – Car Dealerships, Auto Services, etc.
• Real Estate – Brokers, Agents, etc.
• Restaurants – Fast Food Restaurants, QSR, etc.
• Charities – Fundraising, Event Awareness, etc.
• Healthcare – Dentists, Physicians, Veterinarians, etc.
• Politics – Political Parties, Campaign Awareness, etc.
• Financial Services – Banks, Credit Card Companies, Financial Planning, etc.
• Direct Mail Companies – Catalog, Post Card, All-In-One, Standard etc.And more.