Keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display.
Intent data captured while a user is searching is generally the most effective targeting data available. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.
Keyword Level Bidding, Reporting, and Optimization: KMG offers full visibility and control for each keyword targeted.
Variable Recency: We enable variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search.