Email:  pat@keanemediagroup.com      Phone:  (630) 871-9417

Simpli.fi’s Latest Innovation in Geo-Fencing Technology

Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers. Ideal locations include stadiums, arenas, convention centers, parks, festivals, and much more.

How Event Targeting Works

A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

When the customer enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.

SIMPLI.FI ADVANTAGES

  • Self-contained, turnkey Event Targeting solution.
  • Granularity down to the hour level.
  • A tool that builds audiences based on physical locations during specific date and time windows.
  • Incomparable scalability.
  • Fully automated process to run Event Targeting campaigns on single or multiple locations, dates and times.
  • Audiences are portable and reusable.