KMG’s Addressable Geo-Fencing brings to advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.
Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.
To use Addressable Geo-Fencing, advertisers upload up to 1 million street addresses into our platform. Those street addresses are then automatically converted into geo-fences that conform to the plat lines of each address. Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads. Additional data targeting overlays can also be applied.
Any business that has access to physical address lists where address-level targeting is valuable, such as:
With Addressable Audience Curation (AAC), advertisers can easily curate addressable audiences in real-time based on location and demographic data using the AAC tool. Location data can be filtered by postal code, city/metro, congressional districts, and more. Advertisers can then build and activate a custom household-level audience in real-time using more than 500 offline data variables (including demographic, economic, and political variables) for inclusion or exclusion via full Boolean capabilities. This is truly granular audience creation at your fingertips, and it can be implemented on the national scale.
What this means for advertisers is that ads can be served to the right households based on a number of demographic variables. And at a time when it is essential to make sure advertising is as effective as possible, reaching the right person at the right time with a relevant message has never been easier.
Once the ideal audience has been curated, you can then utilize our Addressable Geo-Fencing solution to target all devices seen within the household.